The collection and analysis of our personal data keep reoccurring as various social media accounts, online banking, retailers and government require this information in order for them to offer more efficient services. This, however, means that our personal information is stored in this organization, and although the main reason is for our own good, it could bring us harm as well. Even worse it means that we do not have as much privacy as we think or hope we do.

General Data Protection Regulation (GDPR) are rules and guidelines for European Union countries, that give them more control over their data, through the standardization of their information, basically new strict rules and guidelines on controlling and processing of their personal data. Being a digital era more and more businesses are expanding by having online platforms, with this comes added responsibility and should not be the reason for negligence. Online platforms should, therefore, make sure that they are properly taken care of all the data they do collect from their clients.

This era has advantages but in the same way has disadvantages as well, such as hacker who can access what is meant to be private and delicate information from the comfort of their homes. Cases of data being breached have also been reported, and since this information is extremely sensitive getting into the wrong hands is a very serious issue, that is not easy to solve. Due to this, it is the responsibility of these online platforms to make sure that the personal information and data of their clients is secure. Also, make sure that they obtain personal data legally, and respect the privacy of the owners.

Failure to this, the business at fault will face serious consequences such as hefty fines, as long as their clients are citizens of European Union countries, whether their businesses are in those countries or not the regulations cater to its citizens. Other key factors in the regulations include breach notifications, opt-in consent and responsibility for data transfer outside EU. This will bring about a permanent change on how data collection will be handled henceforth, and directly affect how companies will plan on tackling and adapting to this as it is effective as of this month, May 2018.

The type of personal data that the regulations protect includes basic identifying information such as name, address and ID numbers, web data such as IP address, genetic and health data, biometric data, racial and ethnic data, sexual orientation and political options. As seen these are really personal details about individuals, that should only be shared at their own will. This regulation is therefore promoting and protecting individual and giving them the sense of privacy and security that they should have never lost to the beginning with. Therefore not letting the digital way of things completely take away from us the will and power of making our decisions. It also promotes and encourages businesses to take care of information, and make the necessary arrangements for that to occur. Although it may take a while to adjust they are a very good set of rules.

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